The first phase of a capital campaign is the Listening Phase. Sometimes this is called a "feasibility study." The listening phase is important to ensure that a church or school is ready to conduct a capital campaign. This process yields interesting insight including what messages should be communicated to engage broad support and what fundraising goals should be set.
Next comes the Preparation Phase of a campaign. During this phase, themes and logos are set, communication messages are finalized and all marketing materials are prepared such as brochures, a video and newsletters. Campaign chairs and cabinet members are recruited.
Once the leadership structure is in place, it is time to begin the Silent Phase of a campaign. Before the campaign goes public, it’s important to have at least half (if not more) of your fundraising goal reached.
The Public Phase of the campaign is launched on Announcement Weekend. All members are informed and invited to participate in the campaign with a financial pledge of support.
In order to ensure that the amount pledged is met or exceeded over the course of the next few years, proper Follow up must be done to continue to inform members of the progress of their fulfillment, how their finances are being used and to encourage new members to give.
Each phase of the campaign is vitally important to ensure a cohesive, successful, and enjoyable campaign.
Proper planning is essential to have a successive and enjoyable campaign.
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