The first phase of a capital campaign is the Feasibility Study. This study is important to ensure that a campaign can be successful. Feedback is sought from some of the church’s most active and generous supporters to determine if a church is ready to embark on a campaign, what fundraising goals should be set, and what messages should be communicated to engage broad support.
Next comes the Preparation Phase of a campaign. During this phase, themes and logos are set, communication messages are finalized and all marketing materials are prepared such as brochures, a video and newsletters. Campaign chairs and cabinet members are recruited.
Once the leadership structure is in place, it is time to secure some initial large gifts during the Advanced Gift Phase of a campaign. It’s important to have at least half (if not more) of your fundraising goal reached before the campaign goes public.
The Community Gift Phase of the campaign is launched with fanfare and excitement. All members are informed and invited to participate in the campaign with a financial pledge of support.
In order to ensure that the amount pledged is met or exceeded over the course of the next few years, proper Follow up must be done to continue to inform members of the progress of their fulfillment, how their finances are being used and to encourage new members to give.
Each phase of the campaign is vitally important to ensure a cohesive, successful, and enjoyable campaign.
Proper planning is essential to have a successive and enjoyable campaign.
No obligation initial consultation
Call today! 612-361-7890