It’s not uncommon for nonprofits to receive 30% or more of their annual donations in the month of December. I’ve even seen many checks dated December 31st for over $100,000!
For many people, giving extra charitable donations in December is practically unthinkable. With all of the holiday shopping and gift giving, there isn’t much left to donate to others. This is certainly understandable. There are Christmas things to buy: decorations, trees, holiday sweaters, plane tickets, and—who could forget—Christmas presents galore!
While December may not be the biggest giving month for you or most of the people you know, it is for some of the most generous philanthropic people. For many people—and certainly most of your largest donors—December is the month where they make their biggest donations.
Nonprofits realize this and that’s why they send multiple solicitations letters to supporters the end of November and the month of December. If you don’t ask for donations in December, you are missing out.
So, here are a few ideas help you maximize your fundraising:
Just remember that if you don’t ask you won’t receive and others are asking, so don’t be left out in the cold!